An Enhanced Identity And New Working Hours For MCS


Now in its 40th year of operations in the Sultanate, Matrah Cold Stores LLC (MCS) has unveiled its new corporate identity, “Enhance”. To coincide with this new branding, Oman’s leading Distribution and Retail company has announced new employee weekend working hours.

Now in its 40th year of operations in the Sultanate, Matrah Cold Stores LLC (MCS) has unveiled its new corporate identity, “Enhance”. To coincide with this new branding, Oman’s leading Distribution and Retail company has announced new employee weekend working hours.

Enhance announced its shift to a two day Friday-Saturday weekend in light of the recent trend of private sector companies to stay in sync with banks and the financial sector, and assure the public that there will be no change to the high standards of service and convenience we have come to expect from the leading retailer and distributor.

Speaking at a recent function in Muscat, Mr. Dominic Myers, CEO, Enhance Operating Companies said, “We believe that the new-look Enhance identity will help us explore new opportunities and deliver improved performance. We are aligned to a new vision, and our values reflect that, so it is a natural shift for us to stay united with the sectors that have made the shift over to this new weekend.”

Today, Enhance is the Sultanate’s leading wholesale distributor of foodstuff and tobacco products and successfully represents BAT, Reckitt Benckiser, Colgate, Kellogg’s, California Garden, Masafi, Nawras and many other top brands. In addition, Enhance operates and manages the omanoil Quick Shop convenience stores across Oman.

Mr. Myers added: “The new Enhance branding is modern and contemporary, and our approach and attitude towards the brands we represent reflects this new identity. Our employees are excited about the new changes and we believe this shift to a Friday-Saturday weekend will help support our employees’ work-life balance.”

Enhance is the Sultanate’s leading wholesale distributor of food, household and tobacco products representing BAT, Colgate, Reckitt Benckiser, Kellogg’s, California Garden, Masafi, AATCO, Nawras and many others. Established as Matrah Cold Stores in 1967 as a partnership between W. J. Towell and Spinneys, the company was renamed Enhance in December 2008 and is now wholly owned by W J Towell. In addition, the company operates and manages the Omanoil Quick Shop forecourt convenience stores across the Sultanate, is the premier distributor for Nawras products and successfully serves hotels and ships through its Food Services Division.