Sultanate of Oman


The peaceful and stable Sultanate of Oman has been a favoured trade location for centuries.

Today, with its open economy, Oman has become an enticing destination for new business opportunities. Oman has made considerable investments in infrastructure and education and will continue to prosper on account of its natural resources and diversified economy.

Explore the Sultanate

Welcome to Enhance


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Making your life better through
our products and services.

Enhance is the leading provider of Brand Distribution and Retail Management Solutions in Oman with expanding management responsibilities in other GCC Markets.

In Oman, Enhance Brand Solutions provides Distribution and Sales Management Solutions for global, international and regional Business Partners such as Reckitt Benckiser, Weetabix, Colgate Palmolive, California Garden, British American Tobacco, Ooredoo and many others. Retail Solutions serves hotels and ships through our Food Service Division. Enhance also manages the majority of Omanoil forecourt convenience stores with over 60 shops and our own O Mart / Noor shops.

In November 2010 Enhance completed the acquisition of the majority shareholding in Fairtrade LLC making Enhance the largest FMCG distributor in Oman. Fairtrade hold within its portfolio the distribution of Mondelez, Towell Unilever products, NAPCO, Al Safi Danone, Energizer and SC Johnson.

Enhance successfully manages the Sultan brand across the region and provides brand partnership services to business partners seeking to enter the GCC markets. Enhance also manages the W. J. Towell Group distribution business in the U.A.E as Enhance UAE and Al Bustan Al Khaleeji in Kuwait.



Get to know Enhance

Supporting Omanisation


Omani
Enhance Oman is a team of 900+ employees and through our strong commitment to Omanisation, we are proud that 60% of employees are Omani Nationals. In Fairtrade, we have a team of over 500+ employees and across the GCC, Enhance has responsibility for the successful development of 2000 employees in 3 Markets (6 Companies).


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